Digital Marketing Techniques

How to rank higher on Search Engines using Digital Marketing Tools and Techniques?

Digital Marketing helps in enhancing the presence of the website on major search engine result pages (SERPs).  Being at the top naturally implies the best visibility to the potential customer. Digital Marketing is the best option to get leads for online businesses. 

Digital Marketing Professionals (Digital Marketers) or Digital Marketing Agency have a meticulous plan – a blueprint for website optimization – to make it visible – to optimize for search engines. A detailed study of a competitor’s website and researching and analyzing keywords relevant to the website is the foundation of strong SEO.

They utilize SEO strategies so that the website reaches on top of the SERPs and thus ensures maximum visitors to the website. A digital marketer optimizes the structure of the website to get optimum results. 

Some of these strategies include:

Creating and Posting Press Releases: Digital marketers also create and post concise yet informative press releases with relevant keywords for the target audience. Websites such as pr.com, prlog.com, and pr-inside.com are high-ranking websites that allow the free posting of press releases where one can submit press releases.

Creating Profile on Search Engine: A digital marketer creates a local profile on Google My Business and BING places for business and adds the website to local directories. The digital marketer also adds client reviews on local listing pages. They also built citations for local listings related to the business name, address, telephone number, and email.

More about Local SEO – What is local SEO? Local SEO is a search engine optimization technique to improve the visibility of your business in the local area. It is about the technique to get more traffic by optimizing the site for the local region. If somebody is searching for products, services, or for that matter businesses in the local vicinity, it will be referred to as a local search. Optimizing for this local search will enhance online visibility, the number of visitors will increase and will have more in-person communication having more chance of conversions. Local SEO helps in credibility and develops trust thus building a long-lasting relationship with the client.

Hence, optimizing in the local area can be implemented by using digital marketing techniques like

  • Creating a Google My Business account
  • Optimizing a website for Local SEO by including keywords from the local area
  • Make sure the contact details such as phone and addresses are updated for the user to reach you

Some more tips to improve local SEO

  • Create local content on the website
  • Get reviews from satisfied and happy customers and publish them on the website
  • Create and optimize the website for mobile

Content interspersed with keywords related to the local area, targeting a local audience will generate more traffic on the website and thus would increase the UX Metrics resulting in better SEO.

Meta Tags: Digital Marketer uses meta tags to gain a strong foothold while optimizing the website for search engines. Judiciously selecting and writing META TAGS – Meta title, Meta Description – is very significant as it helps to provide apt information about to search engine robot. This eventually helps to get the website noticed by search engines. The secret to success in SEO lies in selecting the correct keywords.

Technical Issues: The Digital Marketing Agency checks other technical issues of SEO such as the display of 404,302,301 errors whenever required.  For instance, if the URL is permanently redirected to another URL then it is essential to have the .ht access file deployed on the server with 301 code and URL redirection duly mentioned in the file. Another error that is of significance is the 404 error. Again 404 webpage has to be deployed on the server. For example, if the content on a webpage is removed but the URL inadvertently is not removed, then a 404 error page is displayed wherein various links are mentioned for smooth navigation.

Sitemaps: Digital marketer also submits XML sitemaps to Bing Webmaster Tools and Google Webmaster tools. This helps in indexing the website. Regular submission of a sitemap after changes in the website such as adding of new URL or major information update on an existing URL is essential for a search engine to index and display that information or URL. Another important aspect, that involves sound technical knowledge is the loading time of the page and this entirely depends on the file size. Digital marketer ensures that their support team which includes web developer, content writer and image editor takes enough care to insert appropriate size images with appropriate image tags, and title tags that suit Search Engine Optimization.

Off-page Optimization: Digital Marketer does off-page optimization which includes posting on social bookmarking websites, and directories. Relevant keywords are included in the posting so that those keywords are optimized.  Frequent publishing of websites helps in getting frequent visits from Search Engine spiders. Digital Marketer with the help of his team makes changes in content and also updates new products. This helps in indexing the webpage and thus getting traffic.

Today more traffic ensures good UX metrics which helps in SEO.  The digital marketer also increases traffic on the website through SMO –Social Media Optimization and SEM – PPC – pay-per-click. Social Media websites such as Facebook, Google+, and Twitter have attracted the masses and if one has a thorough knowledge of using these social media websites then one can easily increase traffic to the website. Similarly, SEM or PPC is another option that is nothing but the paid advertisement of your website on search engines.

Digital marketer through all these options increases the traffic and UX metrics which ensures a high rank of the website on the search engine result page of top search engines.

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